WE LIVE BY THE GOLDEN RULE

We Live By The Golden Rule is a collaborative project between artists Jill Kennedy-McNeill and Cathal O’Brien. Filmed in 2013 in Poplar’s Balfron Tower several months before mass evictions took place to clear the building of its residents, this short film examines how the illusion of affluence can manufacture the reality of affluence. In a building initially designed as public housing, but consigned to the very different fate of full refurbishment for sale on the luxury housing market, this film looks at symbolic wealth signifiers contrasted against the backdrop of socialist brutalism. - 2013